Nature Mum Blog is now a part of our Eco brand (Eco Badger). Ethical and eco businesses are starting to come through and take over the throw away society that we live in. As ethical and eco business owners it is our duty to educate and inspire others to follow in our footsteps. It is important that any business, new or old, takes the care of our planet into consideration when making future plans.
I decided to add a blog series which can help advise and educate those who are interested in making their business more environmentally and ethically friendly.
I asked a group of ethical business owners on Facebook to answer some questions. These questions are based on how they started their business, why they started it and any advice that they are able to give. I do hope that you are inspired by these, or find some useful information to either improve your business or make you think more ethically when you purchase an item from a store.
I have answered the questions about Eco Badger which you can read below. Each week I will add two posts from two other business owners.
Ethical business questionnaire for Eco Badger
1. What is the name of your business and what does it do?
Our business is called Eco Badger. We came up with this name after struggling to find one which wasn’t already taken. We really wanted I go Eco or Wild Clothing but both were taken. We love badgers so it kind of stuck. Eco Badger is a new fashion brand. We design and sell organic cotton clothing through our Teemill store and hand make organic hemp and sea glass jewellery. We are expanding to other eco items but this will be announced in a few months’ time.
2. What inspired you to start your business?
I have always had a huge passion for all things nature. I studied environmental science at the University of Plymouth which educated me on the horrendous state of our environment. How us humans are killing our planet. I wanted to go into research work once finishing university but I was greeted less than a year later with my son. Becoming a mother meant I had to give myself a career break. After my daughter was born I knew I wanted to work from home and do something good for the environment in the process. A friend of mine is an amazing designer who makes items out of ethical leather. Her brothers own Teemill (Rapanui) so that is how I found out about starting a clothing brand. I have always dreamed of having an eco-clothing and coffee store. I still hope one day this dream will come true.
3. Where do you hope to see your business in 5 years’ time?
I hope to either have a store or a successful online business. I can’t really explain too much on what I want as something big is already happening that I can’t announce just yet. But watch this space!
4. How do you market your business? What is your preferred method of marketing?
I mainly use social media. It is easy to connect to your customers and answer questions easily. Being a mother to two small children makes it difficult to sit down and answer emails. A quick response on social media is my preferred method of contact. I am currently writing a press release to send to newspapers and magazines but this is all relatively new to me so I have no idea how well that will go.
5. If you sell items where do you sell? Online, in store etc. What is your most profitable avenue for sales?
I sell my items through my Teemill store and through Etsy. But you can easily reach these by looking on my website as I have it all linked up. If someone wants an item of jewellery custom made then they can contact me via social media or email and pay through PayPal. Because I sell my clothing through the teemill store I can’t really comment on what avenue is best. But teemil and Etsy have both been brilliant.
6. What advice can you give to people looking to start or are in the early stages of their own ethical business?
Don’t be too hard on yourself in the beginning. It is a huge learning experience and it can be difficult to make your business 100% eco-friendly and ethical. It can also be costly to do that fully in the beginning so just go slow. Find ethical groups to join, on social media, as there are some very knowledgeable and friendly people on there. Never be afraid to ask a question because I can guarantee that someone else is also wondering the same thing.
You can shop for Eco Badger items here:
You can find Eco Badger here: