Our second Q&A in the Ethical Business series is from the wonderful What Daisy Did. I have been following this brand on Instagram for a while now and I can’t express how beautiful the items are. I will definitely be purchasing one of their satchels this summer.

Ethical business questionnaire with What Daisy Did

What is the name of your business and what does it do?

Here at What Daisy Did we design and make fashion accessories from materials that would have otherwise been wasted and ended up in landfill, thus tackling supply chains in various industries. Our bags are fairly made in both the UK and India.

What inspired you to start your business?

Having previously worked at various festivals in the sustainability department we were outraged by the disposability of today’s society compared to the contrast of the resourcefulness of India that we saw when travelling. We were trying to think of something that we could do to bring this idea to the UK when we met Pinu who had the recycled leather already and this chance meeting is what has blossomed into the business!

Where do you hope to see your business in 5 years’ time?

We hope to be able to carry on our work and expand into using other recycled materials as well as create more jobs for people in the community where we currently work in India.

How do you market your business? What is your preferred method of marketing?

Our preferred method of marketing is online and social media, it is free, you can do it yourself and we are able to reach large audiences that would not otherwise know about us.  I think that social media is also good for giving your brand a personal touch eg by sharing behind the scenes pics and being easily contactable.

If you sell items where do you sell? Online, in store etc. What is your most profitable

Avenue for sales?

We have our own website but also sell on various online ecommerce sites like ethical.market and notonthehighstreet.com. We also rent a space within a large site local to where we live in Northampton. The cost of a  brick and mortar store is too high to justify at the moment. Online I would say is definitely the most profitable for us.

What advice can you give to people looking to start or are in the early stages of their own ethical business?

Do lots of planning! We started our business without really having any knowledge or planning and without thinking that it was going to grow as big as we have so we have had to learn as we go. Also make sure it is something that there is a market for and make sure that you personally  believe in it as otherwise you are likely to fail as you won’t be able to put your whole self into it.

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